Oak Leaf Trail Accordion Book

The goal: use type and image to direct the viewer via narrative, hierarchy and organized elements of factual and contextual information.

A map of Milwaukee was chosen as the backdrop to contain the Oak Leaf Trail spanning the book front to back. Elements contained within the accordion book relate to activities on the trail or locations found near the trail such as the Summerfest Grounds, Discovery World and the Milwaukee Art Museum.

Oak Leaf Trail Milwaukee full spread by Andrew McConville.
Oak Leaf Trail Milwaukee full spread.
Oak Leaf Trail Milwaukee cover by Andrew McConville.
Oak Leaf Trail Milwaukee cover.
Oak Leaf Trail Milwaukee downtown spread by Andrew McConville.
Oak Leaf Trail Milwaukee downtown spread.
Oak Leaf Trail Milwaukee tree filter by Andrew McConville.
Oak Leaf Trail Milwaukee tree filter.
Oak Leaf Trail Milwaukee accordion book by Andrew McConville.
Oak Leaf Trail Milwaukee accordion book.

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  • Oak Leaf Trail Milwaukee cover by Andrew McConville.
    Oak Leaf Trail Accordion Book

    The goal: use type and image to direct the viewer via narrative, hierarchy and organized elements of factual and contextual information. A map of Milwaukee was chosen as the backdrop to contain the Oak Leaf Trail spanning the book front to back. Elements contained within the accordion book relate to activities on the trail or […]

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