Tik Typeface

The objective was to explore the use of primary shapes and how they relate to the letter form’s positive and negative area. Each letter and number is featured in the pangram poster along with descriptive content about the type face, designer and the letters o, x, & b.

Tik typeface by Andrew McConville.
Tik typeface.
Tik typeface letter o by Andrew McConville
o: Sans corners, intersections or terminals; the letter ‘o’ demonstrates the beauty of the continuous circular form.
Tik typeface letter x by Andrew McConville
x: If ‘o’ had an opposite it would be ‘x’. Its four terminals stretch to the four corners that ‘o’ avoids and where ‘o’ features a counter, ‘x’ fills it with an intersection.
Tik typeface letter b by Andrw McConville
b: The ability of ‘b’ to gracefully rise above the x-height with its thin, elegant ascender; while maintaining a femininely curved bottom, combines the aesthetically desirable features of both ‘x’ and ‘o’.
Tik typeface description by Andrew McConville.
The typeface tik is a san-serif display face that increases in readibility as the viewer moves further away. Its uniform stroke weight is built around a series of repetitive tick marks that glide across the letter forms like a walker on a path.

Instructor: Bethany Armstrong

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